• Develops and implements comprehensive business development plans and programs, both short and long-term, to support the organization’s sales and revenue goals.
• Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights.
• Measure and assess customer satisfaction, the effectiveness of marketing efforts, advertising, and communications programs and strategies.
• Study opportunities with current and new clients.
• Identify the most significant relevant external trends influencing the business environment and propose key challenges/opportunities for HDS.
• Conducts marketing research on current and new product concepts and provides feedback for future product development.
• Responsible for maintaining product content in Loopio.
• Responsible for maintaining up-to-date Customer Relation Management Software.
• Prepare opportunity pipeline reports and make presentations to executive management.
• Responsible for developing and maintaining a prospect list, scheduling appointments, and maintaining a follow-up schedule.
• Responsible for preparing presentations for all prospects and writing proposals based on executive staff-approved strategies.
• Responsible for all proposals and RFPs
• Translate sales response data into actionable sales and marketing strategies and tactics.
• Assist with customer interactions and sales support.
• Support the development and design of external and internal presentations, proposals, publications, and reports.
• Ensure that all content is on-brand consistent in terms of style, and quality, point of view.
• Serve as the first point of contact with potential and existing clients regarding the preparation of RFP/RFIs, client questionnaires, level of efforts, competitive analysis, and ad-hoc requests.
• Responsible for the project management aspects of the proposal response while prioritizing work, resources, and time.
• Ensures all proposal response deliverables and deadlines are met on time.
• Responsible for organizing proposals in appropriate folders, including SharePoint.
• Responsible for obtaining information on RFPs not awarded to HDS.
• Responsible for adhering to the Quote lifecycle to provide the level of effort to the client on time.
• Responsible for coordination with the HDS Contract Department.
• Responsible for coordination with the marketing and communications team.
• Assuring that all proposed changes are recorded in the appropriate time and format and that contractual obligations are properly tracked, documented, and monitored.
• Participating in the review and subsequent transmittal of approved proposals or service orders to the customer.
• Participating in negotiation preparations, strategy development, and customer meetings.
• Responsible for actively managing the conference booth and interacting with clients during conferences including setting up events with clients.
• Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
• Measure and assess customer satisfaction, effectiveness of marketing, advertising, and communications programs and strategies.
• Any other duties as assigned.

Skills